toolkit creation

To help our retail partners succeed on social media, I created branded Social Media 101 and 201 toolkits, complete with best practices, platform guidance, and content templates. These resources were designed to be simple, visual, and actionable, empowering Justin Brands, Inc. retailers and teams to confidently present themselves online.

What I Built:

  • Social Media 101
    A foundational guide covering profile setup, platform best practices, audience insights, and content planning.

  • Social Media 201
    A more advanced resource focused on strategy, campaign planning, influencer collaborations, giveaways, and performance tracking.

  • Weekly Content Calendar
    A plug-and-play posting guide including themed days like Trending Tuesday and Throwback Thursday to simplify planning.

  • Creative Do’s and Don’ts
    A brand-safe styling and tagging checklist to ensure content was visually aligned and easy to re-share.

Key Topics Covered

  • Choosing the right platforms for your customer base

  • Creating a compelling and professional bio

  • Building engagement through stories, comments, and DMs

  • Leveraging UGC, giveaways, and influencer posts

  • Understanding key performance indicators (KPIs)

  • Tracking success through analytics tools like Instagram Insights

Impact

  • Distributed to over 500+ retail locations nationwide

  • Included in the new retailer onboarding kits

  • Helped elevate the baseline of retail social content, especially in underperforming regions