Emily Castillion

Born and raised in Austin, TX, and now based in Fort Worth, I’m a social media manager and strategist passionate about crafting authentic connections through digital platforms. With a knack for blending creativity and data-driven insights, I’ve helped brands tell compelling stories, foster engaged communities, and achieve impactful results.

Whether it’s building campaigns or fostering authentic partnerships, I’m driven by the opportunity to bring ideas to life and connect with audiences in meaningful ways.

Professional References

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Professional References 〰️

Taylor McAdams | Colleague at Justin Brands, Inc.

“I’ve had the pleasure of working alongside Emily, and I can confidently say she’s one of the most dedicated and talented social media managers I’ve encountered. Emily has successfully managed four social media accounts across seven or more platforms for our brands—each with its own voice, strategy, and audience. Her ability to juggle multiple priorities with ease is nothing short of impressive.

Beyond her skill in social media management, Emily also leads our influencer marketing efforts with excellence. She builds strong relationships, tracks performance metrics, and ensures each partnership aligns with our brand values and goals. Her organizational skills and time management are exceptional—she meets deadlines, follows through on commitments, and always finds a way to keep projects moving forward, even in high-pressure situations.

What really sets Emily apart is her genuine passion for what she does. She brings creativity, insight, and a can-do attitude to every task.

Whether she’s planning a campaign, engaging with followers, or collaborating with team members, she does it all with care and enthusiasm.”

Taylor Morton | Manager at Justin Brands, Inc.

“I’ve had the pleasure of managing Emily for the past few years, and she is truly one of the most dedicated and passionate team members I’ve worked with. As our Social Media Manager, Emily brings a level of care, creativity, and strategic thinking that elevates everything she touches.

She understands our brands deeply and consistently goes above and beyond to ensure our voice is authentic and our audience is engaged. Whether she’s developing a campaign, responding to followers, or jumping in after hours when something needs attention, Emily always shows up with a solution-focused mindset and a can-do attitude. Her attention to detail, ownership of results, and commitment to continuous improvement make her an invaluable asset to our team.”

Kaylan Frisch | Colleague at Justin Brands, Inc.

“Getting to work with Emily at Justin has been such a privilege, not just because she’s insanely good at what she does, but because she’s also one of my favorite people to work with. Emily’s passion for our brands runs deep, and it shows in everything she touches. She’s constantly thinking about how to take our social presence to the next level, and she always finds smart, creative ways to bring our stories to life.

She has an amazing instinct for what will resonate, and she backs it up with strategy and consistency. Whether she’s planning a big launch or jumping in to help with last-minute content, Emily brings so much thought, energy, and heart to the table. She genuinely cares about the work, and it pushes all of us to be better.

On top of all that, she’s just a joy to be around. She’s supportive, hilarious, and someone you always want in your corner. Any team would be lucky to have her, and I feel lucky I get to work alongside her every day.”

Veronica Westlake | Client at The Texas Department of Agriculture

“Emily is a marketing strategy expert. Her wit and winning smile also command respect for the excellence and competence that she provides her clients.”

Kylee Newman | Colleague at Tarleton State University

“Emily is one of the most proficient people I’ve ever had the pleasure of working with. She’s great at taking on tasks and delegating projects within those tasks - making sure every detail has been covered and completed. Once given a project, Emily will take said project and add her own creative touch that captures the audiences attention. She’s excellent when communicating on social media and knows how to use editing tools to produce amazing graphics for social media as well!”